Plant Liquidation – International Comfort Products – Lewisburg, TN
Scope
Over 1,000,000 square foot plant liquidation in Lewisburg, TN. Assets included cut-to-length line, presses, brakes, shears, tube bending equipment, lab equipment, grinders, milling machines, tool room, ovens and miscellaneous plant equipment. Bids accepted in person and via web cast online.
Promotion
30,000 targeted 16 page, full-color auction brochures mailed internationally. 28,500 Email and 12,250 Fax notifications sent globally. Advertisements in national trade publications, and display ads in metropolitan newspapers within a 300 mile radius. Brochure online at www.asset-auctions.com.
Results
- Proceeds in excess of $1,250,000
- Attracted bidders from 18 States, Mexico & Canada
- Over 270 registered bidders onsite and 53 online
- Exceeded customer expectations by 25%